JAKARTA, JAKTIMES.COM- Google has once again released its annual Year in Search 2025 film, a compilation of global search trends that captures key moments, cultural shifts, and queries reflecting the curiosity of people around the world throughout the year. The video was released on December 8, 2025, and has attracted hundreds of millions of viewers on YouTube.
The overarching theme of Year in Search 2025 centers on how people seek to rediscover, reinvent, and rethink what is possible amid ever-changing global dynamics.
AI and Technology Dominate Global Searches
One of the main highlights of this year’s search trends is the world’s growing focus on artificial intelligence. The term “Gemini,” Google’s AI chatbot, emerged as one of the most popular global search topics, reflecting increasing public interest in technological innovation and the expanding role of AI in everyday life.
Other topics, such as DeepSeek, also appeared prominently in global searches, indicating that alternative AI tools and platforms have captured the attention of millions worldwide.
Sports, Entertainment, and Popular Phenomena
Search trends throughout 2025 also featured major moments from the worlds of sports, music, and entertainment. High-profile cricket matches such as India vs England, along with the FIFA Club World Cup, became global search standouts, underscoring how sports continue to unite audiences across borders.
In the entertainment category, a number of films and well-known figures also rose to the top of search rankings, including actors and movies that captured widespread public attention.
A World Adapting and Seeking Answers
Beyond pop culture and technology, global search behavior this year revealed a deeper human desire to understand the world. Google Trends reported an increase in searches beginning with “How do I…”, suggesting that people are not only looking for quick answers, but also striving for deeper, more comprehensive understanding.
A Global Reflection in One Video
The Year in Search 2025 video weaves together clips from major events throughout the year—ranging from pop culture phenomena and technological breakthroughs to moments of community resilience in times of crisis—into a short yet powerful visual narrative. The retrospective feels like an emotional recap of what has driven human curiosity in the digital age.
Accompanied by music from various genres and scenes that evoke nostalgia, Google delivers a global portrait that goes beyond a simple list of popular keywords, offering instead a mirror of the world’s aspirations, concerns, and collective creativity (Marwan Aziz).