BANDUNG, JAKTIMES.COM – The healthy food trend in Indonesia continues to gain momentum. Most recently, Roscik Rotisserie Chicken officially appointed Indonesian fitness legend Ade Rai and inspirational young figure Hans as brand ambassadors. The collaboration was inaugurated in a lively event at Roscik Lengkong, Bandung, on Wednesday (Aug 21).
This strategic move further cements Roscik’s position as a pioneer of healthy rotisserie chicken in Indonesia. Carrying the tagline “Healthy & Tasty,” Roscik is committed to delivering nutritious meals without compromising on flavor.
“With Roscik, I want to invite everyone to ‘Let’s Go Healthy!’ – enjoying delicious food without having to sacrifice health,” Ade Rai said in his remarks.
Hans added that his presence alongside Ade Rai is expected to reach a wider audience, from younger generations to families who care about maintaining a healthy diet.
Currently, Roscik operates more than 160 outlets across Greater Jakarta (Jabodetabek) and Bandung. Its signature dishes use rotisserie techniques that keep the chicken juicy, high in protein, and low in fat. The menu is claimed to be an ideal alternative for consumers who want to maintain a healthy diet while still enjoying rich flavors.
“Collaborating with Ade Rai and Hans proves our commitment to supporting a healthy lifestyle for the public. Their presence strengthens the message that healthy food can also be delicious,” said M. Rizky Ramadhan, Director of Republik Kuliner, the parent company of Roscik.
The launch event also featured a healthy rotisserie cooking demo and an interactive talk show on nutrition and healthy living with Ade Rai.
Through this initiative, Roscik aims to attract more consumers to make rotisserie chicken their top choice, especially amid the rising trend of healthy and practical meals in urban areas (Marwan Aziz)