Photo illustration by Gemini
JAKARTA, JAKTIMES.COM — A wave of optimism is rising from Indonesia’s innovative food industry. Granite Asia has invested US$2 million in Mamame Whole Foods, a Jakarta-based snack brand that has transformed tempeh—Indonesia’s traditional fermented soy product—into a modern, ready-to-eat snack with global appeal.
According to a report from DailySocial.id, this investment marks a significant milestone for Mamame as it sets its sights on expanding into the United States and United Kingdom, two key international markets targeted for its global growth.
Founded in Jakarta, Mamame is known for producing crispy tempeh snacks that stand apart from conventional products. The company uniquely uses black-eyed peas instead of soybeans and avoids seed oils, addressing allergy concerns while maintaining premium flavor and texture. This approach positions Mamame as a strong player in the rapidly growing global market for healthy and sustainable plant-based snacks.
The new funding from Granite Asia will accelerate Mamame’s overseas expansion. The company has already begun establishing retail partnerships with major outlets such as Whole Foods in the U.S. and Planet Organic in the U.K.
Granite Asia believes that the global demand for plant-based and health-conscious snacks continues to surge alongside consumers’ rising awareness of health and environmental sustainability. “Mamame is uniquely positioned to bring Indonesia’s culinary heritage to the world through innovative, sustainable products,” DailySocial.id quoted Granite Asia as saying.
In this transaction, Allen & Gledhill served as legal advisor to Granite Asia, while AGI Legal handled local legal matters in Indonesia.
Looking ahead, the partnership is expected not only to strengthen Mamame’s position as a pioneer of modern tempeh snacks but also to open new avenues for plant-based product innovation from Indonesia. Mamame is reportedly preparing new snack lines with higher nutritional value, aligning with Granite Asia’s focus on sustainable and scalable startups across the Asia-Pacific region.
“We aim to make tempeh more than just a traditional food—it should become a global icon that represents the intersection of flavor, health, and sustainability,” Mamame’s team (DS/Wan)